TVS Motor Company (TVSM), has signed an agreement with CSC Grameen eStores to expand the reach of its commercial vehicle range. This partnership will enable CSC Village Level Entrepreneurs (VLEs) to serve as touchpoints for TVS Motor’s commercial vehicles, facilitating enquiries, purchases, test drives, and deliveries through the TVS 3-wheeler dealer network. The TVS commercial vehicle lineup, including the TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus, and TVS King Kargo, will be listed on the CSC e-store this weekend.
CSC Grameen eStore, initiated by CSC eGov with support from the Government of India, aims to digitally empower Indian citizens.
Rajat Gupta, Business Head of Commercial Mobility at TVS Motor Company, expressed enthusiasm about the partnership. “We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to untapped areas. VLEs, integrated within their respective ecosystems, will ensure that as our first touchpoints, they can explain the product proposition in a language and environment familiar to customers. It will not only facilitate sales but also foster a deeper customer connection.”
Avani Kapoor, Senior Vice President and Business Head of CSC Grameen eStore, added, “In line with our mission of ‘Atmanirbhar Bharat’, we aim to bring world-class products to rural areas. Commercial mobility is essential for the country’s social and economic well-being. With TVS on our platform, VLEs will have a wonderful portfolio of 3-wheelers to offer, and customers will receive an excellent proposition. We couldn’t be more pleased.”
